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Cheers;
Paul Greenough
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Backgrounder
BIOGRAPHIC NOTES FOR PAUL GREENOUGH
Paul Greenough graduated from the Royal Veterinary College in London England and for the next nineteen years worked in private dairy practice. He and his partners developed the first large animal hospital in Southern England. Early in his practice life Paul started his life time interest in cattle lameness and started a program leading to becoming a Fellow of the Royal College of Veterinary Surgeons. The rocky road towards the acceptance of his findings was paved with scientism and disbelief that so many new conditions existed. The answer came through photography. In fact so successful was his photography that he won an award for a photograph submitted to the World Veterinary Congress in Madrid in 1959. In the same year he completed his first film "Lameness in Cattle" which was sold and distributed by a pharmaceutical company.
In 1966 Paul Greenough came to Canada and became a member of the faculty of the Western College of Veterinary Medicine, University of Saskatchewan. At the college he held a dual appointment. For half of his time he worked in the Department of Anesthesiology Radiology and Surgery where he was able to develop an academic interest in Cattle Lameness. The other half of his time devoted to the production of films, videotapes and other educational media for the Continuing Veterinary Education Section.
Until about 1985 Paul Greenough directed his clinical work towards the treatment of individual lame cattle. Many new treatment techniques were developed during this period. A transition of interest came when he was invited to study problems in beef cattle which initially was related to conformation and the association between founder and nutrition in intensively fed bulls. The interest in nutrition eventually led to a program of research valued at well over $200,000.
At the same time his work with media also flourished. Early on he produced about ten films one of which won several international awards. This success led to much more extensive work in the production of some 200 educational television videotapes. One of these also won an international award for excellence. Paul also produced a number of slide tape presentations and it is this work in particular that facilitated his entry into the world of website development. Adaptation of media production methodology to the field of website development.
Throughout his academic career Paul has been a writer and delights in storytelling. One story was developed as a 300 page book which won a Saskatchewan Writers Guild Award (1988) for describing his sabbatical leave spent at the University of Mexico living in a travel trailer with his wife and young son. He has, of course, published many reviews and research reports in veterinary journals. In addition he coauthored the standard veterinary text on bovine lameness "Lameness in Cattle" which has gone to three editions and been translated into three languages. Perhaps the favorite amongst his publications is a booklet that he coauthored for the ZINPRO corporation. This booklet has had about 80,000 copies printed including translations into several foreign languages. This booklet was published especially for cattle producers. The enthusiastic acceptance of this booklet by cattle people has prompted the move into the mysterious world of website development. To him the website is his contribution to the livestock industry and aims to pay back for the privilege of having spent a lifetime helping livestock owners and their animals. It is for this reason that the design of the site is fashioned specifically for the producer, using non-technical language and exploiting the thousands of photographs taken working to alleviate animal suffering.
Vetagro International Consultants Inc was established soon after Paul retired in 1992. The terms of reference for the country was to provide a consultant service as a touring lecturer, an expert consultant in litigation as a researcher and an on farm consultant in bovine lameness. It was a natural development to include in the mandate for the company website development.
Images
Stories
Over the years, I have recorded many of my experiences on the computer. I have written them as stories to make them readable by my grandchildren and also to reflect my strange sense of humor. The topics have nothing to do with lameness, but are the ramifications of the life of an individual who chose to become a veterinary surgeon. I am not trying to jump on the James Herriot band wagon. I am great admirer of this literature but I could never compete in either style or content. Nevertheless, if any visitors choose to read these stories I will add more over time.
Paul Greenough
